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THE SOCIAL CIRCUS

250212 / Photographer: Nicholas Xav. Low, Ian Ho, Art/Creative Direction: Nicholas Xav. Low, Keith Premchand, Lighting: Nicholas Xav. Low, Ian Ho, Keith Premchand, Khaw Yee Jek, Models: Keith Premchand, Jon Sean, Toh Yue Feng, Khaw Yee Jek, Nicholas Xav. Low

 

Recognition: 3rd prize for the PhotoStory Category of MONTAGE2013 organised by NUSPS

Featured in the Photography Open Category of NOISESG 2013.

What do we live for in our lives?

 

In such a simple question lies an answer unsought by many in today's day and age. Today, we live by the standards others and society sets for us, defined by social circles, refined by notions gleaned the mass media.

 

This series seeks to explore the aspects of materialism that have consumed every aspect of modern life, leading to an unprecedented, complex wave of corruption and gaudy sleaze that is characteristic of modern urban life. The raucous madness of life today resembles a circus - an experiential overload that challenges all senses for attention, but yet we regard none seriously.

 

Driven by individualism, we have never been more selfish, trancedly corrupted by the lure and glamour of rich things and the insignificant symbols these things bring. These artefacts drive greed into the core of our behaviours, and shape a mindless quest to live for the moment.

 

In the ecstasy of now, we forget…

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